About Lucid

our story, team, and evolution

About Lucid

our story, team, and evolution

About Lucid

our story, team, and evolution

beginnings

our innovation journey

innovating at the nexus of adaptive tech & human experience

beginnings

our innovation journey

innovating at the nexus of adaptive tech & human experience

beginnings

our innovation journey

innovating at the nexus of adaptive tech & human experience

001.

Our Story

Lucid began with a simple idea: to make people — and the spaces they spend time in — feel the way they're meant to.

001.

Our Story

Lucid began with a simple idea: to make people — and the spaces they spend time in — feel the way they're meant to.

002.

Our Mission

In a world with rapidly shrinking opportunities for in-person, human-first experiences, and declining access to third spaces, it is more important than ever that the time we spend outside the home (and off our phones) uplifts, affirms, and connects us to each other.

Lucid is the emotional intelligence layer that delivers these moments.

002.

Our Mission

In a world with rapidly shrinking opportunities for in-person, human-first experiences, and declining access to third spaces, it is more important than ever that the time we spend outside the home (and off our phones) uplifts, affirms, and connects us to each other.

Lucid is the emotional intelligence layer that delivers these moments.

lucid today

building the Ambiance OS

the evolution from our consumer app to a SaaS platform that uses emotive AI to shape atmosphere in physical spaces.

lucid today

building the Ambiance OS

the evolution from our consumer app to a SaaS platform that uses emotive AI to shape atmosphere in physical spaces.

lucid today

building the Ambiance OS

the evolution from our consumer app to a SaaS platform that uses emotive AI to shape atmosphere in physical spaces.

After a year focusing on our consumer app, we discovered a huge problem facing third spaces: the inability to properly manage and deliver consistent, excellent ambiance.


The solution to this problem became Lucid Spaces, or as we like to call it, the Ambiance OS.

After a year focusing on our consumer app, we discovered a huge problem facing third spaces: the inability to properly manage and deliver consistent, excellent ambiance.


The solution to this problem became Lucid Spaces, or as we like to call it, the Ambiance OS.

Using emotive AI and seamless integrations, Lucid Spaces understands the intent, rhythm, and context of a space, and then coordinates the levers that deliver sensory experiences.

Using emotive AI and seamless integrations, Lucid Spaces understands the intent, rhythm, and context of a space, and then coordinates the levers that deliver sensory experiences.

our evolution

key milestones

Started building with top tier design partners

2026

Pivoted into physical spaces due to huge market pull

2026

Forbes 30 Under 30

2025

Won SXSW Pitch Award

2024

Released Lucid's Consumer App

2024

Incubated first idea

2023

our founding team

Ex-pro athlete, Harvard & Cambridge researcher, AI-specialist. SXSW award. Forbes 30 Under 30.

our founding team

Ex-pro athlete, Harvard & Cambridge researcher, AI-specialist. SXSW award. Forbes 30 Under 30.

Core Team

Indy Sanders

Founder & CEO

Asia Stewart

Founding Team

Forest Malley

Strategy & Partnerships Lead

Advisors

Max Roman

Lead Advisor & Investor

Omar Molina

Advisor & Investor

Nate Kline

Advisor & Investor

Join us in reimagining the future of design & experience.

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